Trade Show and Exhibition Entertainment
I do get asked very often about increasing the numbers of visitors to exhibition stands at trade shows
At Wizardry Entertainment Agency we have become experts at attracting visitors to trade show stands for clients over many years.
There are many ways to achieve increased numbers to your stand and depending on you objective which could be to increase name and brand recognition to actually getting sales leads there are many tactics that can be used
As you may expect we do specialise in entertainment at trade shows including trade Show Magicians,Caricaturists,Balloon Sculptures,Costumed Promotional staff etc
Magic By Carl on Themed Trade Show Stand
Using entertainment as a crowd magnet at a trade show or exhibition along with other footfall increasing strategy can make your stand the talk of the exhibition.
Just Last week at a medical trade show in Glasgow I was lucky enough to help with a stand that had a product called “pocket” and with a lot of thought and hard work using an Oliver Theme “gotta pick a Pocket” as the theme.
All staff dressed as Oliver characters and I instead of Pick pocketing placed product onto people and performed themed magic. I mention this as the stand was awarded “Best Stand at Show”which was a very coveted award
This was in contrast to a show at Olympia the previous week at the Vet show where the client wanted to increase company and brand awareness.This was done using many tactics including magical entertainment themed around animals but also some very clever marketing.This created Awesome results with a very different approach to the Oliver themed stand yet both used Stand Entertainment
As someone that has spent tens of thousands of pounds exhibiting at trade shows for Wizardry I have complete empathy for anyone trying to get the best results and ROI at trade shows and exhibitions.
Magic By Carl At Olympia Trade Show
I would love to help with ideas and strategy if this is something you are looking at currently
It is not just what you use on a trade show stand it is how you use it!
For ideas on using magic or other entertainment on any trade show stand see the link Magic at trade shows or Trade Show Magic Blog
By Carl Royle Google+
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